Launch With Confidence
New
B2B SaaS Product Marketing and Growth
to Support your Revenue Goals
Why Work With Me
Deep Work to Applied Learning
Through a meticulous study of in-depth GTM playbooks, case studies, and books, I apply insights and learnings into actionable strategies. I formulate a strategy, roll up my sleeves to create content, execute campaigns and measure effectiveness. Repeat.
Deep Work to Applied Learning
I possess a versatile GTM toolkit, having successfully executed sales-led, PLG, community & event-driven motions across diverse audiences (technical, executives, non-IT, developers) and markets (SMB, mid-market, consumer, D2C, PLG) – from enterprises to SMBs to small businesses and telcos, automotive, financial services, retail, hospitality and several others
Leader to a Doer
Experiencing large companies and startup journeys fundamentally changed how I approach work. I bring the scrappiness, agility, humility and hustle of a startup founder, combined with the functional depth, process expertise, and cross-functional collaboration skills honed at large organizations.
Our Values
Hold High standards
Strive for excellence and enjoy being held to high standards
Jump into Deep End
Ask for forgiveness not permission, problem solver
Be Curious
Open minded, unafraid to search for the truth, intellectual honesty, always asking if it is working or not
Be Human
Friendly, easy to work with, easy to trust,
good hearted with
your best interest in mind always
Our Process
- You are an established creative service provider, coach, or consultant that is generating revenue in your business.
- You believe in the power of being around like-minded people who are supporting each other.
- You'd love to find more business owners to build referral and/or collaboration partnerships with.
- You do best with on-demand access to trainings and resources that you can easily search for and consume.
Membership Benefits
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Sara Wilsson
Designer
Fixed monthly rate
No surprises here! Pay the same fixed price each month.
Top-notch qualit
Expert PMM at your fingertips whenever you need it.
Flexible and scalable
Crawl, Walk, Run
One-off deliverable, short term need, fractional or interim leadership.
Recent Works
Trantor
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Challenge:
Heads down delivery focused, internally focused vs outside in view
Shift how we are perceived and the value we add at a business impact level.
Not delivered 50 biz tix, what is the business impact. Ex: mobile app, number of downloads or ratings
Not communicating the value well.
364 days delivered but the 1 day of chaos is what remembered and talked about the most
Sales enablement: President is good but sales and delivery folks lacked this strategic communication mindset and material talking about value and impact.
Value of Solving the Problem:
Provided a framework for how we communicate
Brabara minto pyramid…risk vs on-time vs high quality
A tool used to process and structure large amounts of information to convey a story, message, or presentation without omitting important details.
Helped increase revenue through renewals and upsell with existing clients
Improved sales and engagement delivery teams’ productivity
How we solved:
Messaging docs
Pitch decks for new service offerings
Revamped web content and messaging for all their services pages
Day to day management and coaching their marketing team for an interim period
Pitch decks for different audience personas to facilitate new market launch
Hackerrank
Neque porro quisquam est qui dolorem ipsum Neque porro quisquam
Challenge:
Heads down delivery focused, internally focused vs outside in view
Shift how we are perceived and the value we add at a business impact level.
Not delivered 50 biz tix, what is the business impact. Ex: mobile app, number of downloads or ratings
Not communicating the value well.
364 days delivered but the 1 day of chaos is what remembered and talked about the most
Sales enablement: President is good but sales and delivery folks lacked this strategic communication mindset and material talking about value and impact.
Value of Solving the Problem:
Provided a framework for how we communicate
Brabara minto pyramid…risk vs on-time vs high quality
A tool used to process and structure large amounts of information to convey a story, message, or presentation without omitting important details.
Helped increase revenue through renewals and upsell with existing clients
Improved sales and engagement delivery teams’ productivity
How we solved:
Messaging docs
Pitch decks for new service offerings
Revamped web content and messaging for all their services pages
Day to day management and coaching their marketing team for an interim period
Pitch decks for different audience personas to facilitate new market launch
GoSite
Neque porro quisquam est qui dolorem ipsum Neque porro quisquam
Challenge:
Heads down delivery focused, internally focused vs outside in view
Shift how we are perceived and the value we add at a business impact level.
Not delivered 50 biz tix, what is the business impact. Ex: mobile app, number of downloads or ratings
Not communicating the value well.
364 days delivered but the 1 day of chaos is what remembered and talked about the most
Sales enablement: President is good but sales and delivery folks lacked this strategic communication mindset and material talking about value and impact.
Value of Solving the Problem:
Provided a framework for how we communicate
Brabara minto pyramid…risk vs on-time vs high quality
A tool used to process and structure large amounts of information to convey a story, message, or presentation without omitting important details.
Helped increase revenue through renewals and upsell with existing clients
Improved sales and engagement delivery teams’ productivity
How we solved:
Messaging docs
Pitch decks for new service offerings
Revamped web content and messaging for all their services pages
Day to day management and coaching their marketing team for an interim period
Pitch decks for different audience personas to facilitate new market launch
Scope of work
Product Positioning & Messaging
Value prop that resonate with your target audience
Customer Insights
Bring Voice of Customer into your product marketing and development
Sales Enablement
Enable to sell the product effectively
New Product Launch
Value prop that resonate with your target audience
Market Expansion
Derisk new industries or geographies launch
Product Content
Improve sales conversions, enhance user experience
Product Adoption
Increase product usage and customer satisfaction
Customer Expansion
Upsell, cross-sell and increase LTVe
This is what they are
saying ...
“I was very impressed with Vijay’s work on our product’s positioning document. A leading cloud services provider was very curious about our new product and I was glad to have a high quality positioning doc handy to share with them”
Cereen Vergheese
Chief Product Officer, Caresoft
Membership Levels
Starter
One request at a time. Pause or cancel anytime.
What's included
1 Deliverable. Pick any
Foundation
- Product Positioning &
- Product Messaging Doc
- Product Manifesto
- Product Marketing Strategy
By buying journey *
- POV Thought Leadership blog post, e-book
- Webinar Deck
- Product Web Page
- Product Demo Video
- Product Pitch Deck (Storytelling)
- Product Tours
- Product Explainer Video
- Onboarding guide
* I can handle the creation myself, with my partners or if you prefer I can work with your wider marketing team/agencies. I will see it through!
Billed monthly, monthly commitment
Growth
Campaign to move a Product KPI
What's included
Pick any product campaign
- Product Launch Campaign
- Product Awareness Campaign
- Product Adoption Campaign
- Product Expansion Campaign
- Product Testimonial Campaign
- Product Case Study Campaign
- Customer Insights Campaign
You get
- Campaign brief (Goals, Audience-Content-Channel-Metrics Hypotheses)
- Campaign Content
- Quarterback the launch of campaign
- Monitor campaign performance, analysis and recommendation for next iteration
Weekly status for review
- Quarterback, develop and launch the campaign
*Billed monthly
4-month commitment*
Pro
Fractional PMM leader
What's included
- Product level PMM Program Audit and Roadmap
- Annual PMM Strategy
- PMM Strategy and Roadmap execution
When this makes sense
- Deliver the best possible customer experience and outcome across all channels
- Collaborate across the entire business
- Strong voice for the team
- KPIs setup and reporting, funnel conversions
- Quarterback new product/new market launch
- New GTM experiments for brand, demand creation, demand capture(ex: POV, podcast, content strategy, customer advisory board, PLG, community, thought leadership, LinkedIn following)
3-month commitment*
Champions of Product Marketing
Proin iaculis purus consequat sem cure digni ssim donec porttitora entum suscipit rhoncus. Accusantium quam, ultricies eget id, aliquam eget nibh et. Maecen aliquam, risus at semper. Lorem ipsum dolor sit amet consectetur adipisicing elit.
Molestias eaque praesentium architecto nobis delectus nemo facilis, sequi totam animi optio porro odio fugit officiis beatae ea rerum sit tempore eum.
Kyle Lacy, CMO- Jellyfish
Proin iaculis purus consequat sem cure digni ssim donec porttitora entum suscipit rhoncus. Accusantium quam, ultricies eget id, aliquam eget nibh et. Maecen aliquam, risus at semper. Lorem ipsum dolor sit amet consectetur adipisicing elit.
Molestias eaque praesentium architecto nobis delectus nemo facilis, sequi totam animi optio porro odio fugit officiis beatae ea rerum sit tempore eum.
Kyle Lacy, CMO- Jellyfish
Proin iaculis purus consequat sem cure digni ssim donec porttitora entum suscipit rhoncus. Accusantium quam, ultricies eget id, aliquam eget nibh et. Maecen aliquam, risus at semper. Lorem ipsum dolor sit amet consectetur adipisicing elit.
Molestias eaque praesentium architecto nobis delectus nemo facilis, sequi totam animi optio porro odio fugit officiis beatae ea rerum sit tempore eum.
Kyle Lacy, CMO- Jellyfish
Proin iaculis purus consequat sem cure digni ssim donec porttitora entum suscipit rhoncus. Accusantium quam, ultricies eget id, aliquam eget nibh et. Maecen aliquam, risus at semper. Lorem ipsum dolor sit amet consectetur adipisicing elit.
Molestias eaque praesentium architecto nobis delectus nemo facilis, sequi totam animi optio porro odio fugit officiis beatae ea rerum sit tempore eum.
Kyle Lacy, CMO- Jellyfish
Frequently Asked Questions
