A results driven software marketing leader with proven abilities in developing and executing integrated marketing strategies for demand generation, brand awareness. Vijay has rich experience working on market leading B2B and B2B2C cloud, platform and developer products for enterprises and telcos. Vijay's persistence, play to win attitude, detail and deadline oriented whilst maintaining a creative and flexible approach makes him standout in the market place. Vijay holds a MBA from Cornell University and is Pragmatic Marketing certified. Vijay is also the author of Amazon #1 best-seller “Market Leadership”. .