Product Marketing and Growth Consulting
New
Increase Revenue for Enterprise, Mid-Market Products and Services
Subscription Model. Pause or Cancel Anytime.
Champions of Product Marketing
With the wrong team, your internal struggles are going to inhibit growth. They become more important than the market, the customer, and the product...
...I made the mistake of not hiring a senior product marketer after Lessonly’s Series A, it hurt us in the long-run.
Kyle Lacy, CMO- Jellyfish
I’ve seen this movie enough times to have high confidence that you will rarely go wrong by making your first marketer a product marketer.
And it requires a specific type of individual. One that’s expected to wear many hats and be a jack of all trades.
Zachary DeWitt, Partner, Wing VC
Product marketing can be a huge strategic lever for a company,
but usually, it would be done through a CMO with strong product marketing experience and reports to the CEO.
Carilu Dietrich, Former CMO. Took Atlassian public.
Product marketing makes up a big part of a founding team’s workflows.
But eventually a CEO needs to welcome a new brain to formalize positioning, messaging, pricing, sales motions, and more, to free up time and serve as a force multiplier.
Bessemer Venture Partners
Hiring a Product Marketer had an immediate impact on our inbound.
We did webinars with influencers and launched a thought leadership program. Our subscriber count and views increased dramatically within a month.
Rabi Gupta, 2x Founder-CEO
Why Engage
Vijay positioned us as experts. Perfect use of terminology.
HackerRank
Test the waters
Understand when your organization is ready
Top-notch quality
Expert advice & content at your fingertips whenever you need it
Flexible and scalable
Scale up or down as needed, and pause or cancel at any time
Crawl, Walk, Run
Risk-free pilot engagement to see if it is right for both
Totally async
Don't like meetings? I don't either
Case Studies
Trantor
We were seen as just another vendor and that was a big problem
Challenge:
Heads down delivery focused, internally focused vs outside in view
Shift how we are perceived and the value we add at a business impact level.
Not delivered 50 biz tix, what is the business impact. Ex: mobile app, number of downloads or ratings
Not communicating the value well.
364 days delivered but the 1 day of chaos is what remembered and talked about the most
Sales enablement: President is good but sales and delivery folks lacked this strategic communication mindset and material talking about value and impact.
Value of Solving the Problem:
Provided a framework for how we communicate
Brabara minto pyramid…risk vs on-time vs high quality
A tool used to process and structure large amounts of information to convey a story, message, or presentation without omitting important details.
Helped increase revenue through renewals and upsell with existing clients
Improved sales and engagement delivery teams’ productivity
How we solved:
Messaging docs
Pitch decks for new service offerings
Revamped web content and messaging for all their services pages
Day to day management and coaching their marketing team for an interim period
Pitch decks for different audience personas to facilitate new market launch
Scope of work
Messaging
Value prop that resonate with your target audience
Customer Insights
Bring VoC into your marketing & dev
Sales Enablement
Enable to sell the product effectively
Major Launch
Clear, measureable goals to move key metrics
Market Expansion
Derisk new industries or geographies launch
Product Content
Improve sales conversions, enhance user experience
Product Adoption
Increase product usage and customer satisfaction
Customer Expansion
Upsell, cross-sell and increase LTVe
This is what they are
saying ...
Vijay Provided Strategic, Flexible, and Expert Guidance for our Gen AI Product.
It's about having a map and knowing where to go. With a fractional product marketing leader, you get the confidence and structure needed to succeed.
Cereen Vergheese
Chief Product Officer, Caresoft
This is what they are
saying ...
I Needed an Expert PMM Who is Strategic, Hands-on and Brings Credibility to Work With Our Leadership.
Vijay developed key messaging, web content and sales enablement for HackerRank Professional Services launch.
Dax Farhang
Former VP, Product Marketing, HackerRank
Membership Levels
Operating Principles
Hold High standards
Strive for excellence and enjoy being held to high standards
AI First
Maximize use of AI in everything internally and for my customers
Be Curious
Unafraid to search for the truth, always asking if it is working or not
Be Human
Friendly, easy to trust, your best interest in mind always