Product Marketing and Growth Consulting

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Increase Revenue for Enterprise, Mid-Market Products and Services

Subscription Model. Pause or Cancel Anytime.

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30 day Risk Free Pilot Engagement

Champions of Product Marketing

With the wrong team, your internal struggles are going to inhibit growth. They become more important than the market, the customer, and the product...

...I made the mistake of not hiring a senior product marketer after Lessonly’s Series A, it hurt us in the long-run.

Kyle Lacy, CMO- Jellyfish

I’ve seen this movie enough times to have high confidence that you will rarely go wrong by making your first marketer a product marketer.

And it requires a specific type of individual. One that’s expected to wear many hats and be a jack of all trades.

Zachary DeWitt, Partner, Wing VC

Product marketing can be a huge strategic lever for a company,

but usually, it would be done through a CMO with strong product marketing experience and reports to the CEO.

Carilu Dietrich, Former CMO. Took Atlassian public.

Product marketing makes up a big part of a founding team’s workflows.

But eventually a CEO needs to welcome a new brain to formalize positioning, messaging, pricing, sales motions, and more, to free up time and serve as a force multiplier.

Bessemer Venture Partners

Hiring a Product Marketer had an immediate impact on our inbound.

We did webinars with influencers and launched a thought leadership program. Our subscriber count and views increased dramatically within a month.

Rabi Gupta, 2x Founder-CEO

Why Engage

Vijay positioned us as experts. Perfect use of terminology.

HackerRank

Test the waters

Understand when your organization is ready

Top-notch quality

Expert advice & content at your fingertips whenever you need it

Flexible and scalable

Scale up or down as needed, and pause or cancel at any time

Crawl, Walk, Run

Risk-free pilot engagement to see if it is right for both

Totally async

Don't like meetings? I don't either

Case Studies

Trantor

We were seen as just another vendor and that was a big problem

Challenge:

Heads down delivery focused, internally focused vs  outside in view

Shift how we are perceived and the value we add at a business impact level. 

Not delivered 50 biz tix, what is the business impact. Ex: mobile app, number of downloads or ratings

Not communicating the value well. 

364 days delivered but the 1 day of chaos is what remembered and talked about the most

Sales enablement: President is good but sales and delivery folks lacked this strategic communication mindset and material talking about value and impact.

Value of Solving the Problem:

Provided a framework for how we communicate 

Brabara minto pyramid…risk vs on-time vs high quality

A tool used to process and structure large amounts of information to convey a story, message, or presentation without omitting important details. 

Helped increase revenue through renewals and upsell with existing clients  

Improved sales and engagement delivery teams’ productivity

How we solved:

Messaging docs

Pitch decks for new service offerings

Revamped web content and messaging for all their services pages

Day to day management and coaching their marketing team for an interim period

Pitch decks for different audience personas to facilitate new market launch

Scope of work

Messaging

Value prop that resonate with your target audience

Customer Insights 

Bring VoC into your marketing & dev 

Sales Enablement

Enable to sell the product effectively

Major Launch

Clear, measureable goals to move key metrics

Market Expansion

Derisk new industries or geographies launch

Product Content

Improve sales conversions, enhance user experience

Product Adoption

Increase product usage and customer satisfaction

Customer Expansion

Upsell, cross-sell and increase LTVe

This is what they are
saying ...

Vijay Provided Strategic, Flexible, and Expert Guidance for our Gen AI Product.

It's about having a map and knowing where to go. With a fractional product marketing leader, you get the confidence and structure needed to succeed.

Cereen Vergheese

 Chief Product Officer, Caresoft

This is what they are
saying ...

I Needed an Expert PMM Who is Strategic, Hands-on and Brings Credibility to Work With Our Leadership.

Vijay developed key messaging, web content and sales enablement for HackerRank Professional Services launch.

Dax Farhang

 Former VP, Product Marketing, HackerRank

Membership Levels

Starter

You want to know what you’re missing

90 Mins Workshop

Growth & Product Marketing Frameworks


$5,000 per Workshop

Growth

You want us to develop and launch a campaign

Pick any campaign*

Launch, Awareness, Pipeline, Adoption, Expansion


$4,000 per Month

* 4-Month Commitment

I will see it through!
I can manage the content creation with my partners or with your marketing team and agencies.

Pro

You need an Interim or Fractional leader

Minimum 3-month commitment

Book a call

Learn more about how Stratyve works and how it can help you.

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Earn 5% monthly recurring commissions for each referral.

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Operating Principles

Hold High standards

Strive for excellence and enjoy being held to high standards 

AI First

Maximize use of AI in everything internally and for my customers 

Be Curious

Unafraid to search for the truth, always asking if it is working or not

Be Human

Friendly, easy to trust, your best interest in mind always