Product Marketing and Growth Consulting
Increase your B2B SaaS Revenue

New  

Launch With Confidence. Gain Brand Awareness, Grow Pipeline, Increase Product Adoption.
BOOK A CALL


30 day Risk Free Pilot Engagement
Latest
projects

Operating Principles

Hold High standards

Strive for excellence and enjoy being held to high standards 

AI First

Maximize use of AI in everything internally and for my customers 

Be Curious

Unafraid to search for the truth, always asking if it is working or not

Be Human

Friendly, easy to trust, your best interest in mind always

processimage

Our Process

    This is how I have seen others successfully engage my services


  •  Step 1: Discovery meeting and qualification
  •  Step 2: Showcase portfolio and case studies with all stakeholders
  •  Step 3: Discuss scope, deliverables, timeline and pricing for pilot engagement
  •  Step 4: If I deliver on my promise during the pilot engagement, there are two options -
    a growth campaign or a fractional/interim leader on a retainer

Membership Benefits

Vijay positioned us as experts. Perfect use of terminology.

HackerRank

Test the waters

Understand when your organization is ready

Top-notch quality

Expert advice & content at your fingertips whenever you need it

Flexible and scalable

Scale up or down as needed, and pause or cancel at any time

Crawl, Walk, Run

Risk-free pilot engagement to see if it is right for both

Totally async

Don't like meetings? I don't either

Case Studies

Trantor

Neque porro quisquam est qui dolorem ipsum Neque porro quisquam

Challenge:

Heads down delivery focused, internally focused vs  outside in view

Shift how we are perceived and the value we add at a business impact level. 

Not delivered 50 biz tix, what is the business impact. Ex: mobile app, number of downloads or ratings

Not communicating the value well. 

364 days delivered but the 1 day of chaos is what remembered and talked about the most

Sales enablement: President is good but sales and delivery folks lacked this strategic communication mindset and material talking about value and impact.

Value of Solving the Problem:

Provided a framework for how we communicate 

Brabara minto pyramid…risk vs on-time vs high quality

A tool used to process and structure large amounts of information to convey a story, message, or presentation without omitting important details. 

Helped increase revenue through renewals and upsell with existing clients  

Improved sales and engagement delivery teams’ productivity

How we solved:

Messaging docs

Pitch decks for new service offerings

Revamped web content and messaging for all their services pages

Day to day management and coaching their marketing team for an interim period

Pitch decks for different audience personas to facilitate new market launch

Hackerrank

Neque porro quisquam est qui dolorem ipsum Neque porro quisquam

Challenge:

Heads down delivery focused, internally focused vs  outside in view

Shift how we are perceived and the value we add at a business impact level. 

Not delivered 50 biz tix, what is the business impact. Ex: mobile app, number of downloads or ratings

Not communicating the value well. 

364 days delivered but the 1 day of chaos is what remembered and talked about the most

Sales enablement: President is good but sales and delivery folks lacked this strategic communication mindset and material talking about value and impact.

Value of Solving the Problem:

Provided a framework for how we communicate 

Brabara minto pyramid…risk vs on-time vs high quality

A tool used to process and structure large amounts of information to convey a story, message, or presentation without omitting important details. 

Helped increase revenue through renewals and upsell with existing clients  

Improved sales and engagement delivery teams’ productivity

How we solved:

Messaging docs

Pitch decks for new service offerings

Revamped web content and messaging for all their services pages

Day to day management and coaching their marketing team for an interim period

Pitch decks for different audience personas to facilitate new market launch

GoSite

Neque porro quisquam est qui dolorem ipsum Neque porro quisquam

Challenge:

Heads down delivery focused, internally focused vs  outside in view

Shift how we are perceived and the value we add at a business impact level. 

Not delivered 50 biz tix, what is the business impact. Ex: mobile app, number of downloads or ratings

Not communicating the value well. 

364 days delivered but the 1 day of chaos is what remembered and talked about the most

Sales enablement: President is good but sales and delivery folks lacked this strategic communication mindset and material talking about value and impact.

Value of Solving the Problem:

Provided a framework for how we communicate 

Brabara minto pyramid…risk vs on-time vs high quality

A tool used to process and structure large amounts of information to convey a story, message, or presentation without omitting important details. 

Helped increase revenue through renewals and upsell with existing clients  

Improved sales and engagement delivery teams’ productivity

How we solved:

Messaging docs

Pitch decks for new service offerings

Revamped web content and messaging for all their services pages

Day to day management and coaching their marketing team for an interim period

Pitch decks for different audience personas to facilitate new market launch

Scope of work

Product Positioning & Messaging

Value prop that resonate with your target audience

Customer Insights 

Bring Voice of Customer into your product marketing and development 

Sales Enablement

Enable to sell the product effectively

New Product Launch

Value prop that resonate with your target audience

Market Expansion

Derisk new industries or geographies launch

Product Content

Improve sales conversions, enhance user experience

Product Adoption

Increase product usage and customer satisfaction

Customer Expansion

Upsell, cross-sell and increase LTVe

This is what they are
saying ...

I was very impressed with Vijay’s work on our positioning and messaging for our new v1 product.

The messaging doc is helping in our partnership with a leading cloud services provider.

Cereen Vergheese

 Chief Product Officer, Caresoft

This is what they are
saying ...

I was very impressed with Vijay’s work on our positioning and messaging for our new v1 product.

The messaging doc is helping in our partnership with a leading cloud services provider.

Cereen Vergheese

 Chief Product Officert

This is what they are
saying ...

I was very impressed with Vijay’s work on our positioning and messaging for our new v1 product.

The messaging doc is helping in our partnership with a leading cloud services provider.

Vergheese

 Chief Product Officer, Caresoft

Membership Levels

Starter

You feel things can be done better and want to know what you’re missing
What's included

1 Deliverable. Pick any

Foundation
  • Product Positioning &
  • Product Messaging Doc
  • Product Manifesto
  • Product Marketing Strategy
By buying journey *
  • POV Thought Leadership blog post, e-book
  • Webinar Deck
  • Product Web Page
  • Product Demo Video
  • Product Pitch Deck (Storytelling)
  • Product Tours
  • Product Explainer Video
  • Onboarding guide

* I can handle the creation myself, with my partners or if you prefer I can work with your wider marketing team/agencies. I will see it through!

Billed monthly, monthly commitment

Growth

You want us to develop and launch a campaign
What's included

Pick any product campaign

  • Product Launch Campaign
  • Product Awareness Campaign
  • Product Adoption Campaign
  • Product Expansion Campaign
  • Product Testimonial Campaign
  • Product Case Study Campaign
  • Customer Insights Campaign
You get
  • Campaign brief (Goals, Audience-Content-Channel-Metrics Hypotheses)
  • Campaign Content
  • Quarterback the launch of campaign
  • Monitor campaign performance, analysis and recommendation for next iteration
Weekly status for review
  • Quarterback, develop and launch the campaign

*Billed monthly

4-month commitment*

Pro

You need an Interim or Fractional leader
What's included
  • Product level PMM Program Audit and Roadmap
  • Annual PMM Strategy
  • PMM Strategy and Roadmap execution
When this makes sense
  • Deliver the best possible customer experience and outcome across all channels
  • Collaborate across the entire business
  • Strong voice for the team
  • KPIs setup and reporting, funnel conversions
  • Quarterback new product/new market launch
  • New GTM experiments for brand, demand creation, demand capture(ex: POV, podcast, content strategy, customer advisory board, PLG, community, thought leadership, LinkedIn following)

3-month commitment*

Book a call

Learn more about how Stratyve works and how it can help you.

Book a call

Refer a friend & earn

Earn 5% monthly recurring commissions for each referral.

Learn More

Champions of Product Marketing

With the wrong team, your internal struggles are going to inhibit growth. They become more important than the market, the customer, and the product...

...I made the mistake of not hiring a senior product marketer after Lessonly’s Series A, it hurt us in the long-run.

Kyle Lacy, CMO- Jellyfish

I’m biased, but I’ve seen this movie enough times to have high confidence that you will rarely go wrong by making your first marketer a product marketer...

Product marketing should help you build what you sell and sell what you build. And it requires a specific type of individual. One that’s expected to wear many hats and be a jack of all trades.

Zachary DeWitt, Partner, Wing VC